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Common Challenges in Organisational Cultures

As you’d expect, we keep an eye on the cultural challenges we encounter in the organisations we support. Currently, we are tracking more than a dozen common issues, regardless of geography or business vertical. These are the top four. Nice to know you are not alone.

We increase employee productivity

At the end of the day we help you to create a culture where employees contribute more than their contracted minimum. We call this Discretionary Effort.

34+

Geographic markets

23

Years’ experience

76

11+

10+

9+

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7+

Company cultures

500K+

Employees impacted

Our Expertise

Strategic Alignment

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Cultural Diagnostics

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Change Management

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Organisational Learning

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Emotional Intelligence

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Leadership Development

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The Clients We Support

Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
Pet Insurance
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The Partners We Trust

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Testimonials

What Our Clients Say About Us

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The Brand Inside helped us to become a global corporate without losing the creative and entrepreneurial skills that drove our growth. They were our partner for six years, delivering a change programme that liberated our employees and empowered them to make their fullest contribution. At the time of our enterprise sale, the purchaser considered our company culture to be a major component of the valuation they accepted.
Eran Feinstein
Founder CEO
DPO Pay
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Having drawn up a Strategy for our Diamonds and Minerals Division, we needed to turn words into action. At a Global Leadership session, The Brand Inside set us on the path to achieve this. They developed a tool tailored to our needs which enabled our leaders from around the world to apply the strategy to their own markets. And, most importantly, they helped us identify ways to inspire everyone across the whole organisation to play their part in both fulfilling our ambition and satisfying customer needs.
Gina Jardine
Vice President HR,
Diamonds and Minerals, RioTinto
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The Brand Inside work closely with their clients in a very straightforward and knowledgeable way. They have great experience and the ability to listen and advise in a way that totally respects and leverages on the culture and processes of their clients. At DHL, they gave us a fresh perspective and insight, which was critical to the board through the early months of integration...clearing the fog and helping us to focus on the only thing that matters in a service organisation –keeping the customer promise. Subsequently, when I was CEO of Rexel UK, they helped us enter a new phase to accelerate our development, following previous battles.
John Hogan
Managing Director, DHL Express UK
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We used the COVID-19 pandemic as an opportunity to reboot our internal culture. The Brand Inside made an invaluable contribution to our business across three African markets, allowing us to step up to a new level of commercial success. We're now expanding into new markets and we continue to retain them as one of our most impactful business partners.
Jim Tozer
Managing Director Kenchic 
Africa Poultry Development
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In 2016 The Brand Inside created a Culture Transformation Programme to bring our global corporate values to life in our employees' daily behaviour. Within a year we experienced a step change in our business and won our biggest ever logistics assignment. In 2023 we rebranded our business and now face significant opportunities. So it's no surprise that we have re-engaged The Brand Inside to help us again.
Jason Reynard
Regional Managing Director East Africa
Africa Global Logistics
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The Brand Inside came to us at an important juncture. We needed to redefine our Business Purpose and reshape our Brand Promise. They have helped us with effective engagements at every level in our company and in particular with our new generation of employees. Momentum is a better business and a stronger brand thanks to time spent with The Brand Inside.
Yvonne Asangre
Managing Director
Momentum

Our Latest Insights On Organisational Culture

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Behaviour
Consideration

Uber is a brand built on the belief that transportation should flow like water. People should be able to step in and out of the flow and reach their destination with the minimum inconvenience. Now, inside the car or the company, the experience can be very different. In short, if you are a passenger in this kind of car - or an employee of this kind of boss - the journey may turn out to be uncomfortable and unpredictable.

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Behaviour
Consideration

Uber is a brand built on the belief that transportation should flow like water. People should be able to step in and out of the flow and reach their destination with the minimum inconvenience. Now, inside the car or the company, the experience can be very different. In short, if you are a passenger in this kind of car - or an employee of this kind of boss - the journey may turn out to be uncomfortable and unpredictable.

Read More >
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Culture Change
CEO Popularity

Business leaders are not politicians, chasing the popularity of the soundbite. They tend to be held to account by boards of directors. Increasingly, in the modern interconnected world, their actions are the subject of a more public debate fuelled by customers and even employees. Whether you like it or not, this is drawing the worlds of politics and business closer together in terms of what is expected of leaders.

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Workplace
Attitude is Key to Success

The origin of the phrase ‘Hire for attitude. Develop skills’ has been attributed to Sherry Phelps of Southwest Airlines. It’s been used repeatedly by many others since. And it certainly led to Southwest’s well-documented success story, due in large part to their employees having a ‘Warrior Spirit’. So their leaders and other employees all had to have the resilience to constantly fight the industry battles.

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Culture Change
Discretionary Effort

There are few jobs in the modern workplace that are not defined by Key Performance Indicators. Few business processes not defined by a Key Business Requirement. Or similar ways of setting performance expectations and the metrics. In the culture of modern management, these are seen as positive, and so they are. Without them, there would be no norms, no predictability in the business, and nothing for managers to manage.

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